Innovation is the Key to the Success

Capital isn’t so important in business. Experience isn’t so important. You can get both these things. What is important is ideas. If you have idea, you have the main asset you need, and there isn’t and limit to what you can do with your business and your like - Harvey Firestone

 

Creativity and innovation are often key to the success of a business, particularly during strategic planning or when designing new products and services. Creative thinking and innovation are particularly useful during strategy planning or when design a new product or services.

Innovation is a skill that I've adopted unconsciously but know find the skill more fascinating than ever. In my personal capacity I've used innovative thinking when coming up with my own business model, Artads Outdoor Advertising. The business model is focused on being innovative in the OOH space by using street art as a outdoor medium to advertise. The aim is to use prime locations in and around the city to suit brands target audience, demographics using high traffic areas.

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Choosing Where to Innovate

Finding new opportunities to innovate and create value is often a routine expectation of research and development. However, the types of innovation exposed in the frameworks suggest multiple sources for innovation across the business, function, organization, or industry.

Ultimately, value is created in the decisions made for the business. A decision framework provides the complete environment for innovation. It simultaneously identifies the type of innovation, along with the context to evaluate the potential value, impact and scope needed to make an effective investment choice.

3 Components of Creativity

In the 1st semester of introduction of creative development one of the exercises we had in our lecture was to define what type of creative style we are. Based on the question of the exercise there were four factors that could define an individual creativity. Green (Intellectual), orange (creative), gold (organized) and blue (people person). This exercise assisted us to understand what style of creative we were and where we stood in the creative pool. After doing the exercise the result showed me that I’m a ‘orange’ a creative. I think this exercise was valuable to find out what styles everyone in class were and when collaborating we had purpose and different roles depending on the outcome of the exercise. I find when collaborating it’s essential to know everyone’s roles this 

Steal Like An Artist

 

The book ‘Steal like an artist’ forced me to reanaylize my creative process. The author Austin Kleon redefined the term ‘steal like an artist’ for me. I have adopted a mental awakening to whom I steal from and what individual inspire me and who inspires these individuals?

 

When taking the time to read steal like an artist it was right before starting my 1st semester at Vega, the book was one of our reading metals needed for the the subject creative development. I was pleasantly surprised to have this book as a starting font print to this course. What I can say this book has changed my life and personally stood as a means of reassurance. In the book Austin Kleon elaborates on his journey of creativity, I feel his transparency broke mental barriers for many creatives out there. Austin Kleon theme throughout the book sets as guideline to how to enhance and tap into once creativity and how to share it with the rest of the world. As a creative I appreciated and salute Austin for sharing such vital information with us.

The book has unlocked my creativity in a sense that making me aware that, what has been done has been done already but the KEY is to do it differently and better and be picky to where your draw inspiration from.

"Start coping what you love. Copy copy copy copy. At the end the copy you will find yourself" - Yohi Yammamoto

Design Thinking Activates Innovation